Cross-Cultural Enterprise Management Essay Example | Topics and Well Written Essays - 4000 words

Cross-Cultural Enterprise Management - Essay Example Focus of the paper will be towards emphasizing the importance of effective cross cultural management in an enterprise and to what extent this affects the survival of the enterprise. Cross-cultural management is particularly important for the operation of an enterprise to gain the requisite advantage in the fiercely competitive world. If the problem of cultural conflict in an enterprise is not handled well, it might influence the entire working environment of the enterprise and make the task of management more complex and the decision-making and implementation of multinational operation more difficult. Such problems might restrict the selection of human resources from native or overseas market, products and services. The impact of cultural conflict on the transnational business happens to be quite comprehensive, systematic affecting the entire process. This study will center on the cross-cultural enterprise management to analyze the problems in enterprise cultural management and prese nt possible solutions which are of a certain guiding significance to some of the UK companies On the basis of successful and unsuccessful case analyses of overseas investments by some of the UK companies or by some MNCs in UK, the study tries to put forward general theories in such a manner that the study proves to be of some help in future research work. Background Cross-cultural management in essence means managing different cultures with effective coordination amongst the cultural groups and management teams of different cultures with its impact on organizational behavior, effective communication with people who come from different countries and cultural backgrounds. (Li,C & Lu,C, 2000) Along with the rapid development in the economic field and globalization and integration of economies, the role of corporate culture is becoming increasingly significant in upgrading enterprise competitiveness. Different culture backgrounds, values, enterprise management modes, politics, beliefs and cultures as well as racism and communication misunderstanding will give rise to corporate cultural conflicts. Cultural conflicts will in turn affect the relationship between multinational management and local employees and may lead to a loss in market opportunity and organizational efficiency, thus hampering the implementation plans of global strategies of multinat ionals. The so called "cultural conflict" refers to the process of confrontation and repulsion between different cultures or cultural elements, which not only includes the conflict arising from cultural difference between multinationals and countries where multinationals operate but also the conflict among internal employees from different cultural