Analysis of Marks and Spencer :: Retail Company England Marketing Essays

This is a report on mark and Spencer a well known retail company inthe UK. attach and Spencer has also recently been in the news forfalling profit and gross sales in 1999/2000. So Marks and Spencer is now onits way to recovery. Its famous for setting the gameest of standardsin the retail industry, pi integrityering its own charge bank bill and generatingsuch snob assess on its products, yet controlling prices to act upon theirproducts within most peoples reach. Marks and Spencer has extendedits brand overseas where it continues to acquire substantial growth.This is likely to be its main source of growth in the near and longterm future as the company develops its liberty business.There are around 628 locations for Marks and Spencers. The companymakes great weight unit of how it is run - first class customer service,operating efficiency (through economies of scale), long-termpartnership with suppliers, financial services, staff rewards andoverall packages the best in the hi gh street. Following a wide-rangingand detailed strategic review of its business, the jump on of Marks &Spencer has announced significant changes to the Group strategy andstructure. The Board and centering team is committed to restoringprofitable growth. This pass on be achieved by centre focus on therecovery of the UK Retail business.The organisation has always monitored its achievement by first makingclear objectives for the business. Without clear objectives it isdifficult to estimate what a selling externalize is trying to achieve orwhether the plan has been successful. It is usual to translatemarketing objectives into quantifiable result areas, such as marketshare, market penetration or growth of sales. Some of these may befurther broken down into specific sales volumes, value goals orgeographical targets. Marketing objectives allow Marks and Spencer tohave a basis for evaluation which can then be analysed after a certainperiod of time. Each department most make autho rized that the organisationalactivities are co-ordinated in such a way that marketing objectivesare met.Every organisation including Marks and Spencer involved in a marketingactivity is faced with a number of constraints which seem to hindertheir performances when monitored. cozy constraints relate to theresources available for Marks and Spencer, while External constraintsinvolve a series of factors within the business environment that limitin one way or another, the organisations activities. Examples arebelow Consumers Competitors providence The lawMarks and Spencer seem to monitor their performance by be marketfocused as they research all these constraints fully and will try tofind solutions that enable it to turn weaknesses into their strengthsthreats into opportunities.