Financial Prodcut

Journal of economical Psychology 19 (1998) 353±376 Mokken scaling reference sets and intuition patterns of long-lived- and ®nancial products Leonard J. Paas * Tilburg University, C. Anthoniszstraat 64-1, 1071 VX Amsterdam, The Netherlands Received 12 July 1997; accepted 17 November 1997 con The confederacys in which durable products (durables) ar owned and the order of skill ar useful pieces of information for marketing and other purposes. The takings of this paper is the application of Mokken Scale analysis to determine the combinations in which durables are owned and to ®nd orders of achievement. More over, it is shown that the discussed procedures can analogous be applied to the products o?ered by ®nancial service providers (®nancial products). Ã" 1998 Elsevier experience B.V. totally rights reserved. PsycINFO classi®cation: 2240; 3920 JEL classi®cation: C49 Keywords: Scale analysis; Characteristic set; erudition pattern; Durable product; Fin ancial product 1. adit theatre expenditures are often categorised as (a) purchases of consumable goods (foodstu?s, etc.) or (b) purchases of durables (motor cars, * Tel.: 020 584 6266; fax: 020 584 6212; e-mail: paas@dds.nl. 0167-4870/98/$19.00 Ã" 1998 Elsevier scholarship B.V. All rights reserved.

PII: S 0 1 6 7 - 4 8 7 0 ( 9 8 ) 0 0 0 1 1 - 7 354 L.J. Paas / Journal of Economic Psychology 19 (1998) 353±376 furniture, etc.). Consumables are unceasingly purchased and in combination with other products of the same category, whereas durables are often purchased adept at a time over a prolonged period. Interesting, for the topics address! ed in this paper, is that purchases of durables are usually considered as part of a cumulative acquisition process, depending on factors such(prenominal) as income, wealth, social class, age, etc. (Hebden and Pickering, 1974). The types of durables a consumer already owns can be used to predict which durable is seeming to be purchased next, because consumers often group...If you want to get a wide of the mark essay, order it on our website: OrderCustomPaper.com

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