Personal Change Project Conditioning Health And Social Care Essay

I would wish to plan a self-modification program which is to advance a wont desirable to myself. I will implement Operant Conditioning and other rules of conditioning in this Personal Change Project.Walking the Dog Frequently and Regularly for a Longer period of TimeThe mark behavior I would wish to hike is walking the Canis familiaris for at least 45 proceedingss daily on the seashore near my house. The end of the present program was to prolong a good wellness since jogging is involved during the walk with the Canis familiaris. For case, ramble oning conditions the cardiovascular system, cut downing the opportunity of acquiring bosom disease. It besides helps in beef uping musculus and cut downing extra fat by firing Calories. In add-on, it can advance the relationship with the Canis familiaris as its proprietor. At the same clip, in order to take up the duty as a portion of the household members, walking the Canis familiaris on a regular basis is indispensable. Last, relaxation can be achieved by walking Canis familiaris along the seashore as the aesthetic position and nature of it can assist alleviating emphasis and sadness. A baseline appraisal was carried out predating the self-modification program. In the self-modification program, each clip the client walked the Canis familiaris for at least 45 proceedingss was counted as walking the Canis familiaris for one clip. No bound was placed on the clip she walked the dog each twenty-four hours.Baseline AssessmentIn the baseline appraisal of the mark behaviour before transporting out the self-modification program, the frequence and continuance of walking the Canis familiaris by the client was measured utilizing a timer. It lasted for 14 yearss from 5th September to 18th September. ( Table 1 ) The frequence which the client walked her Canis familiaris was 7 times in two hebdomads and the entire clip spent to walk the Canis familiaris in two hebdomads was 183 proceedingss and the mean clip spent on walking the Can is familiaris was 26 proceedingss in two hebdomads. Therefore, the existent continuance of clip for walking the Canis familiaris before the self-modification program was much less than the mark continuance of clip set in program ( 45 proceedingss ) . This was because the mark behaviour was normally hindered by different ancestors and effects ( to be mentioned in the following session ) Walking The Dog Date Yes NO 5th September 15 proceedingss 6th SeptemberTen7th September 28 proceedingss 8th SeptemberTen9th September 35 proceedingss tenth SeptemberTen11th September 25 proceedingss 12th SeptemberTen13th SeptemberTen14th September 40 proceedingss 15th SeptemberTen16th September 30 proceedingss 17th SeptemberTen18th September 10 proceedingss Entire Time of walking the Canis familiaris 183 proceedingss Average clip of walking the Canis familiaris 183 / 7 = 26 proceedingss Table 1 Frequency and Duration of walking the Canis familiaris from 5th Sept. to 18th Sept.Ancestors and ConsequencesHarmonizing to Weiyen ( 2007, pp.250-254 ) , ancestors are the preceding fortunes. Consequences are the effects or consequences of something happening earlier.Ancestors which limit my mark behaviorBefore implementing this self-modification program, there were ever several ancestors which restricts me from walking the Canis familiaris. First of wholly, it was non possible for me to walk the Canis familiaris during showery yearss as the Canis familiaris will acquire soiled and wet. In add-on, I normally felt so tired after school or work that I did non hold the energy to walk my Canis familiaris.Ancestors which reinforce my mark behaviorIt is ever free to walk my Canis familiaris along the seashore near my place as no transit cost is needed. In add-on, it merely takes me 5 proceedingss to entree the seashore, therefore it is really convenient to walk my pet.Consequences which limit my mark behaviorExerting my Canis familiaris normally makes me even more tired after school or work so this greatly influences my advancement of analyzing, and therefore impacting my public presentation on trials. Therefore, the fatigue from walking my Canis familiaris restricts me from making so.Consequences which reinforce my mark behaviorWalking my Canis familiaris can assist ease my bodily fittingness and keeping wellness. This is because I jog while walking my Canis familiaris and it helps to better my cardiovascular and respiratory system. Heart musculuss are strengthened and become more efficient during jogging. Besides, deeper breathe can be achieved to provide more O and foods to our musculuss, enabling us to be more energetic engaging in activities we enjoy. Besides, it is of import to keep a good relationship with my household and Canis familiaris via taking up my duty as a household member walking my Canis familiaris as wrangles sometimes arise due to this is sue. Furthermore, walking my Canis familiaris can assist cut downing emphasis and sadness from the heartache of interrupting up and analyzing.Behavioral Principles and SchemesOperant Conditioning was used as the major rule to increase the mark behaviour. It is a signifier of acquisition in which a response becomes more likely to happen in a peculiar stimulation state of affairs as a consequence of its effects. In this Conditioning, assorted types of supports and penalties were applied. Support occurs when an event following a response increases an being & A ; acirc ; ˆâ„ ¢s inclination to do that response. Punishment occurs when an event following a response weakens the inclination to do that response. Positive support was involved in the program. This is a response is strengthened as it is followed by the presentation of a rewarding stimulation. Therefore, a positive reinforcing stimulus was set that I could bask a tasty barbeque dinner with my close friends every 10 times I walked my Canis familiaris for at least 45 proceedingss. This was a rewarding stimulation for me as I love barbeque and I cherish the clip garnering with close friends. It was a secondary reinforcing stimulus as it acquired reenforcing belongingss through repeated association with primary reinforcing stimulus. Negative Reinforcement was besides applied. It occurs when a response is strengthened because it is followed by the remotion of an unpleasant stimulation. I late broke up with my fellow and it was a heart-breaking experience. Then I found that walking the Canis familiaris along the seashore and basking the aesthetic position of the nature can assist to alleviate the heartache. Therefore, I walk the Canis familiaris along the seashore more frequently. Therefore, the difficult feeling after interrupting up was the unpleasant stimulation and it was thought that walking Canis familiaris along the seashore can take this aversive stimulation, therefore walking the Canis familiaris along the seashore ( response ) is strengthened. Negative Punishment was used, which was to diminish the unwanted behavior by taking something pleasant. For every individual clip the client could non successfully walk her Canis familiaris for 45 proceedingss in a twenty-four hours, her female parent locked up my laptop for two yearss. Therefore, she needed to utilize the public computing machines in the library for a twosome of yearss if she did non walk the Canis familiaris and this one time brought her a immense incommodiousness. Hence, the usage of laptop at place is regarded as the pleasant event and the reluctance to walk the Canis familiaris is the unwanted behaviour.The EventualitiesAs for the Positive Reinforcement, a Fixed-ratio agenda of support was besides applied as the client could bask barbeque with friends every 10 times she walked the Canis familiaris. Therefore, the definition of fixed-ratio agenda is the positive reinforcing stimulus ( barbeque with friends ) is given after a fixed figure ( 10 times ) of non-reinf orced responses ( walking the Canis familiaris ) . In the Negative Reinforcement, Variable-schedule of support was used. The reinforcing stimulus ( the gradual alleviation of hurting after interrupting up ) was given after a variable figure of non-reinforced responses ( walking the Canis familiaris along the seashore ) . After the client walked the Canis familiaris along the seashore for a few times, she found that the heartache reduced a small spot and this was a reinforcing stimulus. Then this reinforcing stimulus strengthened the response inclination for walking the Canis familiaris as she believed this can alleviate hurting after interrupting up with fellow. As for the Negative Punishment, every clip the client did non walk her Canis familiaris for at least 45 proceedingss one time a twenty-four hours, her female parent locked up her laptop for two yearss. Inconvenience was brought to the client if she could non carry through the mark behaviour, as she could non utilize her laptop for two yearss ( usage of laptop is a pleasant stimulation ) , alternatively she could merely utilize the public computing machine outside.Consequence of the AssessmentThe self-modification program was set to complete in two hebdomads from 19th September to 2nd October after the baseline appraisal. ( Table 2 ) It can be seen that the response inclination of walking the Canis familiaris greatly strengthened after the program was implemented. The frequence of walking the Canis familiaris was 20 times which was about 3 times more than that of the baseline appraisal ( 7 times ) . The entire continuance of walking the Canis familiaris in two hebdomads was 1039 proce edingss, while the mean clip spent on walking the Canis familiaris was 52 proceedingss each clip, which is a dual compared to the consequence obtained in the baseline appraisal. Therefore, she was rewarded twice by holding barbeque dinners with her friends in these two hebdomads, as she achieved walking her Canis familiaris 20 times. Although the client failed to carry through the mark behaviour for one clip in these two hebdomads, it was due to the heavy work load from alterations and assignments. She was so experient negative penalty which she could non utilize her laptop for two yearss as her female parent locked it up. Walking the Canis familiaris Date Yes NO First Time on the day/ minute Second Time on the day/ minute 19th September 50 45 twentieth September 45 45 21st September 48 22nd September 55 48 23rd September 70 50 24th September 85 25th September 50 26th September Ten 27th September 45 50 28th September 50 50 29th September 45 47 thirtieth September 55 1st October 60 2nd October 46 Entire Time of walking the Canis familiaris 1039 Average Time of walking the Canis familiaris each clip 1039 / 20 =52 Table 2 Frequency and Duration of walking the Canis familiaris from 19th September to 2nd OctoberThe Strength, Weakness and Effectiveness of the Modification PlanThe self-modification program was seemingly effectual, which could be proved by the big difference in consequences shown in table 1 and table 2. The behaviour of the client was successfully modified to walk the Canis familiaris for at least 45 proceedingss one time a twenty-four hours. This was proved by the twofold continuance of walking the Canis familiaris each clip on norm ( 26 proceedingss in baseline appraisal and 52 proceedingss in the self-modification program ) and the frequence of walking the Canis familiaris was about tripled ( 7 times in baseline appraisal and 20 times in the self-modification program ) . This was chiefly due to the strengths of the program. Positive support was used in the program, in which the client was rewarded a barbeque dinner with her friends every 10 times she walked the Canis familiaris However,

Atlantic Slave Trade †Causes and Effiects Essay

The yearning of the Europeans especially Portuguese, Spanish, British and the Dutch for exploration, colonisation and imperialism was a major factor in expanding the slave trade networks in the Atlantic. As discussed by Timothy P. Grady in the book The Atlantic World 1450-2000, â€Å"explorers from Portugal, Spain and other European nations expanded the geographic knowledge southward along the coast of Africa and westward across the Atlantic shores of the Americas†. The urge for this exploration was triggered by the fall of Constantinople in May 1943, the last vestige of the Roman Empire, to the Muslim Turks which shook the fortitude of the European countries and the Christian faith. The expansion of the Ottoman Empire around the Mediterranean region deprived European merchants of the lucrative trade routes along the Silk Road to the East. The threat of lost communication and trade routes across the Mediterranean into China, India and other regions of eastern Asia and lost access to silk and other precious commodities carried along this route, forced Europeans to explore alternate trade routes to Asia by turning westward for new opportunities. Discovery of new routes west of Europe through the Atlantic, led to European arrival off West coast of Africa in the late fifteenth century. By mid seventeenth century, the coast line of West Africa was infiltrated by fifty forts and slave trading posts of competing European countries – Portugal, Spain, Britain, Holland, Denmark, Sweden and Germany dividing the coastline into – Ivory Coast, Gold Coast and Slave Coast. The political set up in Africa also facilitated slave trade. Africa was divided into a number of small and large states, chieftaincies and independent villages each with their own form of government, religion, customs and traditions. These territories often fought with each other and the captives of war were taken as slaves. Such conflicts were justified wars which according to Warren. C. Whatley was â€Å"natural struggles of nation building† conducted in the normal course of affairs. The captives referred to as â€Å"joint-products of war† or â€Å"stolen goods† were then exported. With the advent of the Europeans, domestic conflicts became slave raids. As Robin Law asserted, the Kingdom of Dahomey dominated the slave raiding and trading from 1715 to 1850. Their kings held a royal monopoly on the trade and conducted slave raids through their armies. Thus the political ambitions of the European and African monarchy led to the development of the slave trade. The developments in technology and its impact on navigation, ship building, and firearms aided the growth in Atlantic slave trade. Navigation The desire for exploration spurred European scholars, navigators and sailors to expand their knowledge of geography and devise new ways of charting and mapping their journeys. Increased use of the hour glass and logs to measure time and distance and the Portolan charts clearly documented navigation. In 1462, the Portuguese navigators devised methods of figuring out latitudes by measuring the height of the Pole Star above the horizon. Later in 1484, astronomers in the court of King Joao II, using the midday sun to figure latitudes, produced a set of declination tables. Under the patronage of Prince Henry of Portugal, other significant developments were made in the study of winds, tides and ocean currents; documents from previous explorations were compiled and maps and charts were continuously improved. Thus a good number of problems associated with navigation were resolved by late fifteenth century. As navigation across the great oceans became manageable, the transportation of the slaves between the continents – Europe, Africa and America became less complicated. Ship Building The changes to the design and functionalities of the European ships were another major factor that contributed to the expansion of Atlantic slave trade. Between the fourteenth and mid- nineteenth centuries, sailing ships were the main means of transport of the slaves. These sailing ships kept changing over time in terms of design, fittings, equipments and materials used as sail. Use of three to four masts, sturdy hull, square lateen and sprit sails, and stern rudder enhanced their sailing power, speed and eased control of the ships in wild weather conditions. Small ships such as the caravel, highly manoeuvrable ships introduced in the fifteenth century encouraged the Portuguese to explore regions around West African coast such as Senegal and Cape Verde and Canary islands to secure staples, gold and slaves. Other ships designed by Portuguese for travel in the Atlantic Ocean were the carracks, four masted ships and the galleon, heavily armed multi deck sailing ships. The ships also grew in size and multi decks were able to accommodate larger number of slaves. The mean tonnage of the slave ships from Liverpool in 1730 was 75 tons. This increased to 130 tons in 1790 and 226 tons in 1805. Weapons The supremacy of Europe in the slave trade was driven by its guns, cannons and restraints. They used a variety of weapons to threaten the slaves and the enemy ships at sea, to maintain control both on land and at sea. The diffusion of the new gunpowder technology accelerated the slave trade. The African communities, threatened by armed neighbours, resorted to trading the captives for gunpowder, guns and muskets. In the words of Warren. C. Whatley, the vicious cycle, â€Å"a raid or be raided† arms race known as the Gun- Slave-Cycle was created. The replacement of the ineffective matchlock musket by the flintlock in1680s, drastically increased firearms demand in West Africa. According to J. E. Inikori, the firearms imported from England during the eighteenth century were between 283,000 and 394,000 guns per annum. The demand for firearms from West Africa was so high that manufacturing companies such as Farmer and Galton were forced to pressurise their workers to increase production. The demand for firearms was matched by supply of slaves. The developments in restraining technology aided the slave trade in terms of terrorising the slaves and reducing escapes. The restraints used in the trade included, neck restraints, iron collars linked by chains, tongue restraints and leg and wrist shackles to trammel movement. The ability to stow more slaves per cubic foot of the ship, ability to navigate better around the coast of Africa, the reduction in escapees due to draconian restraints, and the organisation of forts around the coast to lodge the captives helped to reduce costs and promote trade. African Demand for goods from Europe The introduction of a wide range of consumption goods in West Africa, the possession of which was a matter of social status and power, was another factor leading to the development of Atlantic slave trade. The African demand for iron and copper bars, textiles, salt, earthenware, weapons and firearms, rum, wine, gin and cowrie shells and a variety of both European and oriental goods had a profound impact on slave trade. The demands for these goods were so high that the European suppliers could not cope with the increased demand. J. E. Inikori commented that firearms and textiles were in such high demand by the slave traders that they were not prepared to clear their slave cargo, if they were not satisfied with the quantity of supply of these items of trade. The merchants were willing to trade their morality to capture slaves in exchange for European goods. Alan Rice clearly identifies this when he asserts, â€Å"The desire for luxury goods was so great that these African elites would consign war captives and domestic slaves to an unknown fate across the ocean in exchange for them†. Growth in Slave trading institutions Growth in social institutions to perform a more organised slave trade was a key factor in Atlantic slave trade. The increase in demand and prices of slaves encouraged the development of various institutions to address the issues associated with the trade – capture, enslavement, seasoning, trade, regulations and taxation. The merchants explored new ways of trapping the slaves – deception, kidnapping, ambush attacks, promoting conflicts between villages and the pretence of family substitution for the runaways. The kidnap of Olaudah Equiano in 1750s in his words, â€Å"One day when all our people were gone out to their works as usual and only I and my sister were left to mind the house, two men and woman got over our walls and in a moment seized us both†¦ and ran off with us into the nearest wood†. The drought and famine in Africa due to marginal rainfalls in the Savannah areas – Angola and the grasslands extending from Senegambia to Cameron, forced desponding families to sell themselves. People were too poor to survive and offered themselves as collateral for credits. Non repayment made them slaves. Development of enforcement mechanisms also encouraged the slave trade. Credit was offered to slave traders to cover costs of acquiring, transporting and housing slaves until they were boarded on the ships. Other types of such mechanisms, described by Warren. C. Whatley were â€Å"the use of factories and forts as holding pens and warehouses, African canoe houses and other trade coalitions, secret societies and treaties between European and African nations. The cycle of violence to hunt down the slaves continued leading to an upsurge in slave trade The decline in population in the Americas This was another important factor that led to the development of Atlantic slave trade. With the European colonisation of the Americas, there was a growth in mining and plantations in the islands between North and South America and the labour demands were met by native Indians. The massive mortality rates of the natives due to poor working conditions and new European and African diseases such as measles, small pox, the plague, influenza, malaria and yellow fever led to decline in the population of Americas. Figure 1 presents data on the drastic decline in population in Americas which led to a decline in labour. The Europeans now turned to the Negroes in Africa for labour. They soon found that the African slaves were more productive and the output quadrupled. Shiploads of slaves were exported to work in these American islands and soon the slave trade was transformed from a marginal institution to a global phenomenon. Growth in Plantations The development of Atlantic slave trade stemmed from the growth in plantation agriculture such as sugar, cotton, tobacco, tea and rice in the New World. The demand for plantation workers in sixteenth century Brazil, seventeenth century Caribbean and nineteenth century Cuba instigated slave supply from Africa. The intensity of the growth in plantations could be seen in small islands like Barbados. By 1650 Barbados had 300 plantations which multiplied to 900 by 1670, a rate of 100% per annum. The growing demand for sugar, multiplying at a compound rate of 5% per annum in the seventeenth century to about 10% in the nineteenth century, increased the demand for African slaves to work in the sugar plantations in the New World lands. As H. Hobhouse puts it, â€Å"‘food’ became responsible for the Africanization of the Caribbean†. This small group of islands accounted for 80% of the sugar and slave trade until the eighteenth century. The slave labour for majority of these plantations was secured from Africa through the Atlantic. As plantations became the expanded into a global trade network, so did the Atlantic slave trade. Slave Trade and Profitability There were various groups of stakeholders in the Atlantic Slave trade who participated in it due to the profitability from the trade in slaves. African Rulers profited in terms of taxes and custom duties paid by the European merchants. They were given the first choice of any merchandise that was brought into Africa for trade and were able to bargain lower prices for these goods. The rulers also commanded premium prices for their own slaves. They also received considerable gifts from the merchants in order to secure preferential trading agreements. Ouidah, a coastal town in Benin, West Africa was a strong European trading post since 1720 and was accessed by forty to fifty European trading vessels per year. Hence the ruler who started off with ten slaves in exchange for opening his market in 1700 was able to command a higher price of twenty slaves by 1720. This was in addition to the privileges in the purchase or sale of the commodities which included the slaves as well. According to Miles Ogborn, by 1800s the rulers in Africa were able to obtain â€Å"goods for each slave worth three or four times as much in 1700†. Both African and European slave traders were paid well. Overwhelmed by the profits from slave exports, wealthy merchants both in Africa and Europe, expanded slave trading networks to prodigious numbers. Figure 2 analyses changes in supply by African slave merchants in response to changes in prices. The data reveals that the supply increased as price increased. Hence, the largest emigration of slaves in the eighteenth century can be attributed to the increase in price from ? 14 to ? 25. Between the years 1779 and 1788, there was a decrease in demand for slaves due to the War of American Independence. This created excess supply of slaves in the African coast. Hence the planter in Americas started restocking their slave supply. The European slave traders capitalised on this by securing supply at cheaper prices from Africa and selling higher prices in the Americas; thereby making abnormal profits between these years. Thus slave trade allowed African and European slave traders to maximise profits from the trade. The consumers of Europe profited in terms of cheaper commodity prices due to increased output by African slaves in the plantations. Figure 3 presents data on the production of sugar and tobacco by British colonies. The increased volume of production of these commodities reduced their prices much to the favour of European consumers. Tobacco which fetched twenty to forty shillings in 1619 was sold for a shilling or less while the price of sugar halved between 1630 and 1680. Thus the consumers were able to enjoy the luxury of these commodities at affordable prices. The planters were another group of stakeholders in the trade who profited in their own way. Labour became cheap and more available due to Atlantic Slave trade. The planters always worked with a motive of profitable exploitation of the factors of production, especially labour and work was dictated by discipline and violence. Successful planters were able to create immense wealth and have extravagant lifestyles. While the slaves slogged day and night in the plantations, the owners were able to retreat in the Great Houses built on commanding positions, with beautiful gardens, imported china, furniture and furnishings. The fortune and lifestyle of Sir Charles Price, the largest land and slave owner of Jamaica between 1738 and 1772 demonstrates the height of planter lifestyles. The Decoy†, the Great House he built was a mansion with magnificent rooms with mirrors and wood carving in the decor, lakes and parks around the house and elegant gardens with fruits, flowers and vegetables. This essay has clearly illustrated the factors that led to the development of the Atlantic Slave trade. Eventhough the political set up in Europe and Africa and the growth in plantations laid the foundation for the trade, it was the technological developments and social influences on the Europeans and Africans that took the trade to global heights. Overall, the technological improvements lowered transport, handling and shipping costs enabling the achievement of economies of scale. Similarly, the growing demand for goods from Europe in Africa, the growth in slave trading institutions and the decline in Americas’ population fostered the slave trade. Finally, the profitability from the trade influenced various groups of stakeholders to become intensely involved making it an international trade spanning four continents and altering their social, economic and political composition.

Racism In A Raisin In The Sun Essay

Pride in â€Å"A raisin in the sun† Lorraine Hansberrys’ A raisin in the sun concerns a colored family having to live with different forms of racism throughout their everyday lives. Throughout the story, Hansberry focuses on the theme of pride throughout many characters. Walter, Mama, and Beneatha all show a sense of pride throughout the way that they live. Walter has a high sense of pride throughout the play A raisin in the sun. Walter was originally going to sell his house when he invited over Mr. Linder, a salesman in the white neighborhood. Since his son was next to him he had enough pride for that family that he didn’t sell the house. He even told the salesman â€Å"We come from people who had a lot of pride, I mean that we are very proud people†. (148) That is how Walter shows he is a very proud man. Another example of pride in Lorraine Hansberrys’ A raisin in the sun is shown throughout the character of Mama. Mama was having a conversation with Walter about how money shouldn’t be your life. Then she makes a statement proving she is a person with a high sense of pride when she says â€Å"you aren’t satisfied or proud of anything we’ve done†. This proves she is a person who has pride for her family and what she had done in life, when she made this statement to Walter. That is how Mama has a high sense of pride for her life and her accomplishments. Finally, Beneatha also shows a high sense of pride throughout her character. She makes a few comments proving she is a person with a high sense of pride. Asagai also is quoted for saying â€Å"she prides herself on being independent†. This proves that she has a high sense of pride since she is a very independent person. She is soo independent that she plans to go to Africa with Asagai. This proves that Beneatha is a person that has a high sense of pride. In conclusion, Hansberrys’ A raisin in the sun concerning a colored family having to live with many different forms of racism, shows how the Walter, Mama, and Beneatha all have a high sense of pride for their families and their goals that they have accomplished.

Jean Watson's Theory of Caring Essay Example | Topics and Well Written Essays - 1500 words

Jean Watson's Theory of Caring - Essay Example Furthermore, she also presented a wonderful theory under the title â€Å"Carative Theory of Nursing†, where she has depicted divergent features and characteristics of nursing by paying special concentration upon the displaying sympathetic attitude towards the patients. She also authored books on the discipline, where she laid stress upon the significance of the behavior of the medical staff in the fast recovery of the patients. Watson presented his famous theory of caring in 1979, where she declares caring as an essential element to save the life of the patient. She is of the opinion that care is not confined to look after the patient under treatment according to the instructions issued by the hospital management or by the senior medical officials. On the contrary, caring contains complete code of ethics and morality in its wide scope, which includes complete involvement of the nurses in the personal, mental, physical, professional and even domestic problems of the patients fo r the creation of an amicable environment for sharing the pains and sufferings the patients are undergoing. Watson looks for the complete care of the diet and nutrition of the patient, which is not confined to the providing of diet only. Rather, a healthy and beneficial food is a must during the disease, so that the ailment could be mitigated with the use of healthy diet including fruits, meet, vegetables and nuts. It is particularly the case with the patients suffering from stomach problems and dehydration. The care of the patient with gastrointestinal disease is complex and challenging. The reasons for the complexity are varied and different for each patient. Any of these variables can affect the nutritional health of the patient, an essential element of care that supports healing, recovery, and improved quality of life. (Childs, 2006) Watson has coined the notion intentionality, where she looks for observing of sincere efforts for the cure of the patients. The nurse’s mora l commitment, intentionality, and personal use of the clinical caritas protect, enhance and potentiate human dignity, wholeness, and healing: this encourages the patient to create (or really, co-create) a meaning of a disease and treatment.† (Conway et al., 2010) Hence, if a nurse takes attending of the patients as an undue burden upon her, she would be unable to create and offer a pleasant environment to them. Consequently, the patients’ sufferings could not be mitigated while working with an iron face. On the other hand, such unpleasant environment may enhance their ailment in one way or the other. Thus, a nurse’s intentions pave the way towards the fast and unconditional convalescence of the patient. Watson also lays stress upon the strict exercising of care-giving and human values. By care-giving she simply means that the relation between the counselor and patient must be developed on the concrete foundations of trust, respect and affection, so that the patie nt could be in a position to provide the details of his illness along with the case history leading

Introduction To HRM Coursework Example | Topics and Well Written Essays - 1750 words

Introduction To HRM - Coursework Example 9 2 What Information Could They Find Out? 9 Activity 1.3 13 1 Identify The Historical Influences On The Approach To HRM Adopted At Utility X? Give Reasons for Your Answer. 13 2 Why Do You Think Mike Finds His Working Environment Stressful? 14 3 Why Do You Think There Is A High Turnover Rate Among Staff In The Call Centre At Utility X? 14 4 If You Were In Mike’s Position What Would You Do? 15 Activity 1.3 Windows 16 1 Identify the Historical Influences Operating In Windows 16 2 Why Do You Think Jane Now Enjoys Working For Windows? 16 3 Which Organisation Would Your Prefer To Work For? Explain Why. 17 Activity 1.4 18 1 Using The Storey’s (1992), Table, Cited In Bloisi (2007) Page 15, Identify The Factors That Indicate That College Z May Be Taking A Personnel Or HRM Approach To Managing People In The Following Table: 18 2 Given The Factors Listed Above, Is College Z Taking A Personnel Approach Or HRM Approach? Explain Your Decision 19 3 Using The Storey’s (1992), Ta ble, Cited In Bloisi (2007) Page 15, Identify The Factors That Indicate That The Windows Case Study In Activity 1.3 May Be Taking A Personnel Or HRM Approach To Managing People In The Following Table: 20 4 Given The Factors Listed Above, Are Windows Taking A Personnel Approach Or HRM Approach? Explain Your Decision. ... What HR Models Do You Think Have Been Used? Give Reasons for Your Answer. 23 Using the Utility X Case Study from 1.3, Answer the Following Questions: 24 1 What Type of Approach to HRM Do You Think Has Been Adopted At Utility X? Give Reasons for Your Answer. 24 2 Explain What The Michigan Model Of HRM Is Based Upon And Describe How It Applies To Utility X. 24 Activity 1.6 25 1 Why In The Authors Views Is The ‘Employee Champion’ Role So Important? 25 2 Do You Agree or Disagree With the Authors’ Views in This Article? Give Examples Of Areas Of Agreement Or Disagreement And Explain Your Reasons. 25 3 Who Should Carry Out the ‘Employee Champion’ Role in Organisations? 25 4 Read The Last Paragraph Carefully. Do You Agree With The Authors’ Views? Explain Why This Is The Case. 26 5 How Can Line Managers And HR Managers Be Encouraged To Work Together For The Mutual Benefit Of The Organisation? 26 Activity 1.7 27 1 What Changes Have Been Made In Relation To HR Work Within The Hotel? 27 2 What Are The Benefits Of Making These Changes For The Organisation And Line Managers? 27 3 What Problems Can Occur When HR Work Is Devolved To Line Managers? 28 4 Why Do You Think The Line Managers Find HR Work Problematical? 29 5 Explain How HR And Line Managers Can Work Together More Effectively? 29 Bibliography 30 Activity 1.1 1 Identify The Different Activities That Susan Has To Carry Out In Relation To People Management As Part Of Her Role As Supervisor. Susan had the responsibility of arranging staff cover when the existing staffs were on leave. The pizza franchise was also planning on recruiting new staff. The advertisement for the purpose of recruitment would be drafted by Susan. An employee had mistakenly provided a free meal to a customer without

Arsonist motivations and methods Essay Example | Topics and Well Written Essays - 750 words

Arsonist motivations and methods - Essay Example The person who commits arson or the arsonist has been categorized into types, degrees by statutes and socio-psychological analyses. This paper discusses this aspect as we try to shed some light to the arsonists and their motivations and methods. There is some degree of debate whether there is such a thing as a universal profile of an arsonist. Goldstein (1996) suggested a psychological profile as explained by Rider of the typical pathological fire setter in his review of literature on the subject: {An arsonist is] an individual of below average intelligence, with a history of poor academic achievement and significant school failure. He or she comes from a large family and a harsh and unstable home environment and displays a clearly troubled and inadequate social, marital, and employment history. (p. 25) In a research undertaken by Bradshaw and Huff (1985), about 52% of the arsonists surveyed burn properties out of revenge, 12% out of excitement while the rest cover those of crime concealment, for profit and those simply without reason. (p. 1-5) For this paper, we will discuss three of the most common arsonists, the arsonists who burn homes and building out of revenge, those who do for profit, out of excitement and those who burn building in order to conceal another crime. As previously explained, the most typical type of arsonist is the one who burns buildings and homes in order to get back at someone for some slight that may be real or imaginary. Somehow this is also related to arson entailing psychological disorder on the part of the arsonist such as schizophrenia which is characterized by excessive and irrational suspiciousness. Fire is used as a weapon or a defense in this case against what is perceived as a threat. According to Rossmo and Kim (2000), targets of revenge arsonist may include individual homes and vehicles, places and symbolic targets or government buildings depending of whether their motivation is to

Introduction to Universal Design for Learning -Guiding Questions Assignment

Introduction to Universal Design for Learning -Guiding Questions - Assignment Example Question 2. The framework of UDL comprises three basic principles. One of such principles tends to provide numerous ways of representation. This would let the individuals to know the instructions as directed by the instructors. In this principle, it can be concluded that learning differs in the way the learners recognize and use information. Another principle is identified to be providing multiple ways of action and expression. This would let the individuals to know the process through which learning occurs. In this principle, it can be concluded that the learning differentiates based on the approach of the learners in navigating the information. Moreover, the third principle is offering numerous ways of engagement. This would let the learners to know the reason for learning. Based on this principle, it can be concluded that certain affects are crucial element of learning and these would lead towards the progress or deterioration in learning procedure (National Center on Universal De sign for Learning, â€Å"Home†; Strauss, â€Å"Willingham: 3 Brain Facts Every Educator Should Know†). Question 3. Identifiably, there exists a significant association between the three principles of the UDL and three primary neutral networks that entail ‘recognition’, ‘affective’ as well as ‘strategic.’ In relation to the first principle concerning the deliverance of multiple ways of representation, it can be affirmed that the learners get influenced towards recognizing all the elements of learning. Moreover, with regards to the second principle, it can be apparently observed that the instructors often remain involved in offering numerous ways of action and expression, which in turn, results in making the learning procedure much more strategic. Furthermore, the third principle suggesting the offering of multiple ways to engagement for the

Generation Gap Essay Example | Topics and Well Written Essays - 750 words

Generation Gap - Essay Example One can easily identify that the theme of socio-cultural alienation faced by elderly citizens is still a burning issue in the mainstream society. Thesis statement: In the short story A Rose for Emily by William Faulkner, the narrator’s point of view, symbolism and irony reveal/ support/ emphasize the theme of alienation in the mainstream society. In this essay, the literary elements like the narrator’s point of view, symbolism and irony are made use to prove that the same reveal/ support/ emphasize the short story’s theme. The narrator’s point of view In the short story, the narrator’s point of view is linked with the new generation’s attitude towards Emily Grierson. From a different angle of view, the writer makes use of the narrator as a medium to expose the attitude of the new generation towards elderly citizens, especially the womenfolk. One can see that the narrator does not hesitate to attend Emily’s funeral and this proves the n arrator’s empathetic attitude towards the marginalized individuals in the society. At the same time, the narrator does not try to reveal his sympathetic attitude towards Emily Grierson. Instead, the narrator leads the readers towards the circumstances which forced Emily to lead a secluded life. The writer makes use of a fictional county to unmask the tragic story. Within this context, narrator’s point of view is important because the same can be extended to a wider context. For instance, the problem of socio-cultural exclusion faced by Emily is applicable to the wider context of elderly citizens in the society. As pointed out, the narrator’s role in the story is not to produce sympathy towards Emily. Instead, the narrator’s point of view is symbolic of the wide gap between the old and the new generation. In the short story, the narrator symbolizes the new generation in the society, and the writer makes use of the narrator to expose the difference in attit ude towards change. In short, the narrator’s point of view mirrors the writer’s point of view, i.e. empathy towards the marginalized individuals in the society. Symbolism The problems faced by Emily Grierson and her father Mr. Grierson, are symbolic of problems faced by the elderly citizens who are not ready to change. Shmoop stated that, â€Å"This Faulkner classic shows us the process by which human beings become isolated by their families, by their community, by tradition, by law, by the past, and by their own actions and choices† (7). For instance, Mr. Grierson considered that the youngsters in the society are not suitable for his daughter. This negative attitude eventually led his daughter to face alienation and socio-cultural exclusion in the society. Besides, Emily was deeply influenced by her father’s character and she refused to marry. Later, those who lived in Jefferson began to consider that Emily will find out a suitable youngster. But she did not try to do so because she was so proud about her ancestral lineage. In the end, Emily was forced to face social and cultural exclusion because she was not ready to change. Besides, Emily’s housekeeper/servant was her one and only link with the society. One can see that Emily’s pathetic life and her tragic end are symbolic of the aftereffect of her negative attitude towards change. From a different angle of view, Emily’s father did not allow her to marry and this accelerated her socio-cultural exclusion. On the other side, Emily did not try to be within the mainstream society and was forced to face the consequences. She did not try to develop cordial relationship with her neighbors. Instead, she depended upon her servant and this attitude forced her to shrink herself into her private circle. When she became older, no one other than her servant was there to help her.

Assignment 4-3 Essay Example | Topics and Well Written Essays - 500 words

Assignment 4-3 - Essay Example This situation had grown to the extent that the older employee was experiencing difficulty reaching his previously set quality of work, and his worsened moods meant that the general work-place environment was affected. Other co-workers did identify the situation, and were also affected as they had to interact with both. It was identified that the older employee claimed that he had no issue with any religious affiliation or doctrine; but felt that religion should be personal, and should not overpower one's behavior and style of speaking at work; since the work-place is a multicultural atmosphere. He felt that having to constantly hear religious metaphors reduced the professional element of the work-place. The younger employee on the other hand confessed to find great strength and inspiration from religion. He claimed that he never meant to hurt anyone's sensibilities but the religious metaphors were understood easily by all, and helped him make his point. He also believed that there w as no harm in using religious metaphors to promote positive and productive attitudes. Given the situation where neither is at fault, but the matter is more of a clash between personal attitudes, it was difficult to arrive at a solution easily.

Racial and Ethnic Differentials in Obese Children Thesis

Racial and Ethnic Differentials in Obese Children - Thesis Example As the discussion highlights no research has been able to prove clearly that racial and ethnic background of a person is a factor that causes overweight and obesity in people. Even though some researches have concluded that it is the racial and ethnic background of a person that causes obesity in him, the deeper look at those studies show that it is not the racial and the ethnic background, but the socioeconomic factors ‘associated’ with those racial and ethnic communities that lead to development of obesity in people. Hence, it can be concluded that it is the ‘socioeconomic status’ (SES) and the social factors related to minor races and ethnic communities in the US that causes the prevalence of obesity among people.This essay stresses that  the research conducted to study the role of racial and ethnic background on obesity trend among children has revealed that children from ‘all’ the races and ethnic background showed a trend of increase in weight with growing years.  In a research conducted to study the effect of family income on the development of overweight and obesity in children, it was found that income of family and biological and social factors in the environment play an important role in the development of obesity.  At the same time, this study revealed a very interesting thing about the racial and ethnic aspect of obesity.... Effect of SES The research conducted to study the role of racial and ethnic background on obesity trend among children has revealed that children from ‘all’ the races and ethnic background showed a trend of increase in weight with growing years (Freedman et al. 301). The only difference is that children from some ethnic background show more increase in obesity than children from other ethnic background. For example, over 30-year period, children belonging to White ethnic background showed an increase in prevalence of overweight from 4% to 13%, while children from Black ethnic background showed an increase from 4% to 30% (Freedman et al. 301). This shows that not only children and adults from Hispanic ethnic background but also children and adults from White ethnic background have a tendency towards overweight and obesity. Hence, it does not clearly prove the effect of race and ethnicity on obesity and overweight. Moreover, other studies have revealed that it is not the r ace and ethnicity of a child that causes obesity, but it is the SES factors ‘associated’ with certain race and ethnic backgrounds that causes obesity. In a research conducted to study the effect of family income on the development of overweight and obesity in children, it was found that income of family and biological and social factors in the environment play an important role in the development of obesity (â€Å"Childhood Overweight..† para.35). At the same time, this study revealed a very interesting thing about the racial and ethnic aspect of obesity. The study found that the BMI levels in the second generation of Mexican-American adults is high among those living in the US than among those living in Mexico (â€Å"Childhood Overweight..† para.33). Moreover, the prevalence and the

The Kikuyu Culture Essay Example | Topics and Well Written Essays - 750 words

The Kikuyu Culture - Essay Example It is still from the Kikuyu tribe that Africa's first African female Nobel peace prize winner called Wangari Maathai comes from (Bennett, Patrick R 2008) A child is considered as a blessing in the Kikuyu culture where the family identity is carried on by naming the first boy after the father's father, and the second after the mother's father. The same happens to the girl child, where the first is named after the father's mother and the second after the mother's mother. The rest of the children are named after the brother's and sisters of the grand parents beginning from the oldest to the youngest. The greatest value of a child in this culture is attached with the belief that the deceased grand parents' spirit that the child was named after would come into the new child. The child, male or female is greatly respected. However, the belief does not hold for the grandparents who are still alive, as their spirit still lies within them. (Bennett, Patrick R 2008) Most of the families under the Kikuyu culture do not have many children. A 1999 survey by the Catholic University of Eastern Africa showed that the average is three children per family, where the relationship between the parents and their children is mainly based on respect. As the children grows, the value of male and female children changes. The boy child is considered to be the protector of the family in the absence of the parents, a fact that results to the girl child being neglected. There is a cultural tendency in the Kikuyu tribe to educate the boy child whereas the girl child is left at home to keep the home tidy. This is to prepare the girl child to be a good house wife. (Bennett, Patrick R 2008) The Rites of Passage for Males and Females According to Frederick Mowlem (2006), "every modern culture, knowingly or otherwise depends on the aspects of their forefathers". The rites of passage for both the male and female used to be circumcision until the late 1950s when the church began fighting against female circumcision. For males, the circumcision ceremony is currently organized by age sets of about five year periods, where the boys become part of the same age-set, known as Anake, where the old ones teach the young ones the cultural expectations that they should abide with. On the other hand, the females have ceased to undergo circumcision as a rite of passage adopting a three day retreat organized by the older women (50 and above) where the young women are taught about the duties and cultural behavioral expectations that they should abide with. Kikuyu Children's Participation in Education and Labor Unlike the olden days when education was considered to be essential for boys only, there is currently a tendency for girl's education to be taken equally as important. The Kikuyu are known to have a desire to have knowledge and it is believed that all children should receive a full education. (DeLancey, V. 1990). Given the fact that the labor market in Kenya has always valued male and female workers equally, both the male and the female child has equal chances for employment as long as they are qualified. However, this has not always been the case because of the way children are raised, which might have an impact on the work mentality i.e. girls are raised to work in the house hold chores and the boys to work in the

Kant Ethics Essay Example for Free

Kant Ethics Essay Introduction Immanuel Kant was a German philosopher born in 1724 and died in 1804. He is considered one of the most influential people on modern philosophy for his intensive research in the subject. This paper will discuss various articles written by Kant and analyze his thoughts on deeds that are right and deeds that are morally wrong. It will finally discuss importance of motives and duty of morality as illustrated by Kant’s work. Discussion Kant believed that there is no good that can emerge from the world apart from a good will (Kant, 1998). He said that without good will, qualities that are good and desirable become useless. This is because the person yielding these qualities may at times lack the fundamental will to implement and portray them. He called this lack of good will as bad character. He continued to say that when good will is not present, then Power, honor, health and the overall welfare, contentment and happiness will usually mess with the mind of the person and they will start pretending and believing lies created in their mind. Good will, according to Kant, can be facilitated by application of various qualities. However, these qualities may have no inherent absolute value, but constantly presume a good will, which succeeds the esteem that we simply have for them, not permitting us to consider them as extremely good. He attempted to identify the primary maxims of motives, which people are required to achieve. Kant did not base his opinions on claims about any subjective perception of the good, preferences, moral beliefs or regularly shared desires that people may have. Kant also recognized good will as the only absolute good; he refused to accept that the notion of good will could be established by referring to a tangible good. He believed that nothing could be a moral principle, if it was not initially a principle for everyone. According to Kant, morality starts with the denial of non-globalized principles. This idea was devised as a demand, which Kant termed as the Moral Law. He grouped the maxims in a manner that mediators could refer as â€Å"acting on the only adage that one can, and likewise will, just like an international law†. To clarify the point, Kant gave an example of an agent who gives false promises. He adds to this by saying that the agent’s action in this case does not fit to be termed as an international law. He explains that if the agent was hypothetical, then he would take part in the final outcome and this would make him stop his behavior of giving false promises (Kant, 2009). It is therefore clear that the principle of giving false promises cannot be categorized under universally shared principles. According to Kant, the principle of repudiating false promises is vital and the maxim of giving false morally forbidden. Kant is different from many utilitarian’s who regard false promises as wrong due to their adverse effects. He considers this principle as wrong since it cannot be used internationally. Kant identified two ethical modes of assessment, one of them being the fact that human beings have a high probability of evaluating the maxims adopted by agents. He asserted that if human beings had the capacity of evaluating such maxims, then principles with moral worth would come into being, since humans could decline immoral principles. He stated, â€Å"Those who accept principles that are not universal, have principles that are morally unworthy†. He considered those holding morally worth policies as working out of duty and said that human beings lack knowledge concerning the maxims of one another. Kant added to this by saying that people usually deduce the underlying principles or maxims of agents from the pattern of their actions, though no pattern identifies a unique principle. He gave the example of a genuinely honest shopkeeper by saying that his actions are not different from those of a shopkeeper who is reluctantly honest. Kant said that both shopkeepers deal justly out of an aspiration for a good reputation in business and would cheat if given the opportunity. Thus for common reasons, human beings usually do more than is of their concern with outer compliance to principles of duty, instead of paying attention to claims that an action was done out of such a principle. Kant discussed the relationship between principles of morality and people’s real inclinations and desires (Mac Intyre, 1981). He built the political insinuations of Categorical Imperative, which consists of constitution of the republic and value for freedom, particularly of speech and religion. He linked this with individual happiness which according to him can indirectly be viewed as an obligation. This is because one’s dissatisfaction with the wants of another might turn out to be a great lure to the wrongdoing of duty (O’Neill, 1991). He viewed this from another perspective and claimed that most men possess the strongest tendency to happiness. At this point, Kant gave the example of a gouty patient, who can make a choice of what he likes, and endure whatever suffering that comes with it. If he does this, he does not forego enjoying the present time to a probably wrong expectation of happiness believed to be experienced in good health (Kant, 1994). Kant states that, â€Å"an action from duty has its moral worth not in the aim that is supposed to be attained by it, but rather in the maxim in accordance with which it is resolved upon; thus that worth depends not on the actuality of the object of the action but merely on the principle of the volition† (ONeill, 1991). The moral worth of a deed does not lie in the result anticipated from it, nor in the action or maxim which needs to make use of its intention from the expected result. In relation to the discussed effects, the endorsement of other people’s happiness could be caused by other reasons (Beck, 1960). Conclusion Significance of motives and the role of duty in morality Motives can either be of good or bad intentions. They often influence one’s roles of duty. The morality of duty is relative to the law and is therefore compared to the morality of religion. It, therefore, does not criticize man for not making full use of his life or by not doing good. He states that, â€Å"There is nothing possible to think of anywhere in the world, or indeed anything at all outside it, that can be held to be good without limitation, excepting only a good will† (ONeill, 1991). Instead, it criticizes man for not respecting the fundamental principles and necessities required in life. A good example is the moral rule that man should not kill, since this does not have much to do with aspiration but the recognition that if one kills, he has not realized his duty of morality. I do not agree with Kant on the importance of motives and the role of duty in morality. This is because Kant only points out principles of ethics, but the same principles are so abstract that they can’t guide motives. Thus, his theory of the role of duty in morality is not motivating. He does not also give a full set of instructions to be followed. Kant lays emphasis on the appliance of maxims to cases that involve deliberation and judgment. He does insist that maxims must be abstract which can only guide individual decisions. The moral life is all about finding ways of good motives that meet all the obligations and breach no moral prohibitions. There is no procedure for identifying any motives. However, the role of duty in morality begins by ensuring that the precise acts that people bear in mind are not in line with deeds on principles of duty. References Beck, L. W. (1960). A Commentary on Kant’s Critique of Practical Reason. Chicago: University of Chicago Press. Kant, I. (1998). Groundwork of the Metaphysics of Morals. Cambridge: Cambridge University Press. Kant, I. (2009). Fundamental Principles of the Metaphysic of Morals. London: Thomas Kings mill Abbot. Kant, I. (1994). On a Supposed Right to Lie from Altruistic Motives. Oxford: Oxford University Press. ONeill, O. (1991). Kantian Ethics. In A Companion to Ethics. Blackwell: Oxford. MacIntyre, A. (1981). After Virtue. London: Duckworth.

Contrasting And Comparing Mass Society With Popular Culture Media Essay

Contrasting And Comparing Mass Society With Popular Culture Media Essay When studying mass society and popular culture it is evident that there is a connection between the two theories. Yet, both also consist of two different perspectives in the relationship between media and its audiences. Popular culture, also known as pop culture, is a modern day standard of living life and items that are well recognized and usually accepted by our society today. On the other hand mass society is a society which possesses a mass culture and large-scale, distant, social institutions. The theories of mass society and popular culture provide two distinct perspectives on the relationship between media and the audience. However, in modern civilization it is mass society that dominates and is more applicable in todays society. Sub Topics: What is mass society? What is popular culture? Mass society and the audience. Popular culture and the audience. Proof that mass society is more applicable in todays society. Conclusion. Paragraph 1: When attempting to grasp the theory of mass society it is important to know that mass society is a theoretical perspective which is most popularly defined as a passive and manipulative form which possesses a mass culture and a number of people in modern day society. In other words mass society is a theory that draws together the work of various classical social theorists, as well as behavior scientists. Unlike popular culture, in a mass society people are manipulated into feeling the need to buy what there being sold, by the media, for personal needs. Individuals are seen as rootless not treated or valued on the basis of their individual qualities but bound together by needs rather than tradition (Kevin Williams Pg.25). Overall it is the mass society theory that has encouraged a view of the effects of the media on peoples lives and behaviors as straight forward and unmistakable. Paragraph 2: Similar to the majority of things that form a big part of our daily lives, popular culture is familiar and obvious. Popular culture, also referred to as pop culture, by definition consists of the traditional practices and beliefs or way of living life. It is in fact a collection of practices society follows in their everyday life. Popular culture consists of two very important words that help define its purpose and meaning a little better; the words popular and culture. Popular is the word used to define something that is liked by many individuals and the majority. An example of this would be the show The Jersey Shore. A television program that has been ranked by its viewers and MTV live, as the number one show that teenagers watched when it was aired. Making the show what is defined as something popular. The word culture on the other hand, has two definitions to it. One being the artistically perspective and cultural sense, and the other definition is an understanding that culture i s a form of living life and what can differentiate between our social and ethnic groups. Although these two definitions are the most common to culture, there are still other definitions applied to it. Another for example is; the social production and reproduction of sense, meaning and consciousness, the sphere of meaning which unifies the spheres of production (economics) and social relations (politics). (OBrian. p.5). This is merely an example, because of the many definitions that can be given to culture, of how diverse even the term culture itself is. From the two terms popular and culture springs the theory of Popular Culture, which is an acceptable way of consuming and producing and living life freely. Paragraph 3: As stated previously, the mass society theory is known to have a way with its audience. Threw the theory of mass media, the media is known to be passive and manipulative with the audience. The media manipulates its audience to desire and consume whatever it is they are attempting to sell and produce. Although many sociologists would go against this belief that the media does has a direct effect and sense of control on their audience, the constant growth rate and vast amount of money that corporations gain today says the contrary. In modern times, society is filled with constant advertisements that corporations produce so that their products will be purchased and used by individuals. Aside from the vast amount of advertisements on television society is also surrounded by more advertisements outside of the television, such as magazines and billboards. The question still arises; if the media does not have an influence on its audience why is it that so much money is being put into advert ising? (Kevin Williams, Pg. 165). It is evident that the media does in fact have a huge impact on society today. Paragraph 4: When looking at popular culture and the audience it can be argued that unlike mass society, popular culture is not primarily about consuming and production. Popular culture is not just a business it is also a lifestyle and unlike mass society it gives society the choice and freedom to choose what they do and do not want to consume. For example; when different trends are born individuals are given the option to follow these trends or to chose a different trend that they feel will show there personality better. Even with foods and life styles pop culture will vary. It is a choice and a way of living that is constantly changing throughout time. Paragraph 5: In todays culture it is obvious that mass society does dominate. The purpose to sell and suck the audience into the products is becoming harder to resist. Individuals are being manipulated from a very young age by the numerous amounts of corporations and advertisements surrounding them in their everyday lives. James Steyer, the author of the book The Other Parent, writes the following in his book; Its pretty clear that the goal of this multinational, sophisticated marketing scheme is not to benefit young children who shouldnt be watching a lot of TV anyways but to sell and enrich the network, manufacturers, and producers. (Steyer, Pg.98). This is the case in present times as mass society has their way with its victims. James Steyer later states that the target of these huge, manipulative campaigns are children of all ages, like his two year old daughter Carly. The aim was to encourage her attachment to the TV characters so that shed ask for the licensed products(Steyer. Pg.98). Pro ving just how the theory of mass society is dominating more and more each day. Once children gain the emotional attachment to the TV persona, companies will use that attachment to sell and produce products that the audience feels a connection with so that they can sell through them. Conclusion and Restate Thesis: Overall, the when comparing and contrasting the two theories of mass society and popular culture one can acknowledge that although both are two businesses, they are two different perspectives on mass media and society. Attempting to grasp an understanding of how the mass society works and has come to be known as passive and manipulative requires a lot of over viewing. The theories of mass society and popular culture provide two distinct perspectives on the relationship between media and the audience. However, in modern civilization it is mass society that dominates and is more applicable in todays society.

Rhetorical Analysis Of Native American Poverty Politics Essay

Rhetorical Analysis Of Native American Poverty Politics Essay Despite the alarming data used to convince the reader that the plight of the Native Americans in poverty is due to government neglect, inattention and lack of aid, Tom Rodgers fails to succeed in his argument for more support. This rhetorical analysis, using a number of sources will counter Rodgers arguments that the government has failed to support and protect the Native Indian and provide more than adequate aid for the success and betterment of this group of indigenous peoples. Introduction Driving through virtually any Native American reserve, one can see the poverty that this group faces. Despite the beauty of this culture and the sense of community, it is not an easy existence. Nowhere has the distance between the haves and have-nots been more evident than on the native reserves of North America. Native Americans are suffering from a dearth of jobs, high poverty rates, and little education. The poverty rate among Native Americans is 28.4%. For the nation as a whole, the corresponding rate was 15.3 percent (United States Census Bureau, 2011). With this poverty have come the inherent poor housing, inferior education, lack of jobs, poor health conditions, and host of other problems typically seen in struggling communities. The Bureau of Indian Affairs was established to promote agricultural and economic development, provide health programs, social services and Native American schools. However, in recent years Native Americans have begun actively protesting their dissatisfaction with the bureau and have accused the government of mismanaging the monies to be given to the tribes and directly contributing to the dire poverty on the reservations. In Tom Rodgers piece, he declares that Poverty is both the cause and consequence of all the ills visited upon Native Americans. Failure to address poverty causes deprivation and hardship in these communities today, and robs the next generation of any opportunity to succeed and thrive tomorrow (Rodgers, 2008). Rodgers, a Native American and member of the Blackfeet tribe, is an advocate who works on the behalf of tribal governments, and a previous congressional staffer to a senator. Rodgers has declared that Native Americans are living in untenable situations and that it is time for the US government to make good on its promises of support. His piece goes on to say that although we have moved beyond wanton neglect and violence, our national response to the problem of poverty in Native American communities remains woefully inadequate (Rodgers, 2008). Rodgers tells us that Native Americans are some of the poorest in the entire nation and feels that support is needed for basic services an d that the United States, although one of the wealthiest nations of the world, has not adopted the United Nations proposal for adoption of the Declaration on the Right of the Indigenous Peoples (Rodgers, 2008). Rodgers deems that there is a need to expand formal rights and a better federal performance. Essentially Rodgers decries the level of awareness and recognition of Americans and the need for more aid. While one would never suggest that historically the Native Americans did not lose much when they were stripped of their lands, one could submit that ongoing government subsidies have perpetuated the cycle of poverty seen today on native reserves. In this piece, Rodgers neglects to show that funds given to tribes have been woefully mismanaged, fraudulently spent by the native councils, and have directly contributed to a general decline. Government officials designed many programs to alleviate conditions of desperation and poverty among Americas indigenous populations (Thompson, 2005). The result of Rodgers ignoring the fact that Native Americans have historically been one of the most funded groups in North America undermines his suggestion that more aid is the answer. Rodgers taps into our moral outrage and tries to evoke our sympathy using pathos by citing an example from 1862. In a time of starvation in a Dakota Sioux tribe, members were told, when the U.S. government failed provide the money owed to them by an Indian Agent, If they are hungry, let them eat grass or their own dung (Rodgers, 2008). While anyone would agree that this is a most heinous statement in response to rampant starvation, it is taken from a statement made 152 years ago! This is in no way a current sentiment, and just manages to underline Rodgers use of past transgressions to absolve natives from responsibility for the situation they are in today. This non sequitur, while shocking, does nothing to explain the situation as it exists today and leaves the reader wondering if this substantiates or gives credence to any argument that natives are not well funded and thereby neglected by The US government. In fact, in a piece written by John Stossel, he maintains that Yes, the gove rnment signed treaties with the tribes that make Indians special. But that specialness has brought the Indian socialism. Its what keeps them dependent and poor (Stossel, 2011). Rodgers argues that it is the due to Native Americans for more aid. He reasons that ethically and historically it is their appointed right. Yet, it is interesting to note that Africa, a nation amongst the poorest in the world, has adopted a new tradition of trade not aid. On the Good African website it states, We passionately believe that Trade is the only viable strategy for Africas economic and social development. Africa has received over US$ 500 billion in Aid over the last 50 years and yet despite these huge inflows, the continent remains mired in poverty, disease, and systemic corruption. There are many problems in using Aid as a vehicle for development. This is because handouts have never been an effective way to achieve economic transformation (Good African, n.d.). The website explains that aid undermines independence, erodes accountability and leads to dependency on donors. Whoever can say they have pride in something they did not earn? Rodgers does not take the time in his article to examine the generations who have received aid, and why despite the monies received, this society has been seemingly irrevocably broken down. By only stating that more aid is needed, it does not address the reasons why, à ¢Ã¢â€š ¬Ã‚ ¦when tribes as virtual wards of the state, and who have a government that à ¢Ã¢â€š ¬Ã‚ ¦ manages their land, provides their healthcare, and pays for housing and child care, still manages to have the highest poverty rate, nearly 25 percent, and the lowest life expectancy of any group in America (Stossel, 2011). His part for the whole argument cannot stand when we see that while Africas solution of no longer relying on aid seems counterintuitive, its working, while the standard of giving aid to the natives in North America is not. Socialism will destroy America the same way it has destroyed the American Indian. If we are going to learn anything from the tribes and nations, it should be that the experiment h as failed (American Indian Tea Party Nation, 2010). Rodgers rally cry in his missive is his statement that The invisibility, silence, and neglect must end (Rodgers, 2008). His belief that Native Americans have no recognition of their plight bears no witness. The article further expresses his wish that as Barack Obama ascends to the White House, now is the significant moment to address the many problems Native Americans endure, including systematic poverty (Rodgers, 2008). This provokes the reader to believe that there is simply no recognition of the problem at hand, however, if one reads John Stossels depiction of the treatment of North American Natives; he debunks Rodgers statement with, The US government has helped no group more than it has helped the North American Indians. It stuns me when President [Barack] Obama appears before Indian groups and says things like, Few have been ignored by Washington for as long as Native Americans (Stossel, 2011). Clearly, the Native American issue has not only been recognized, it has been acknowl edged by government as high as the President of the United States. To state that there is no awareness or recognition as Rodgers has done is a fallacy and one that falls flat as the reader realizes that Rodgers has not succeeded in his argument and in fact only magnifies the embarrassment of riches that the Native American has received by comparison of any other group of people in the United States. Tom Rodgers does manage to evoke thought and compassion in the Natives plight. It awakens the reader to become more informed in regards to the extreme poverty issues surrounding this group of peoples. Where he fails to convince the reader that society is basically ignorant to the issues, and would have us believe no aid is forthcoming, he would have bettered his argument by relying on facts rather than playing on our sympathies. No one would deny the problem, but perhaps this piece would have been better received if solutions were put forth, rather than blame. There is and has always been aid provided, the tribes have been recognized, and every level of government has conceded that there are problems which continue to perplex. Rather than divisive argument to what devolves into finger pointing, it would behoove us to be creative in our solutions and continue to work together despite Rodgers conviction of our current inaction.

Corporate Interests and Their Impact on News Coverage Essay -- Media P

Corporate Interests and Their Impact on News Coverage Hypothesis There is no denying that news media is big business. The complete coverage of stories and investigative reports are certainly at risk with the rise of media as a business, rather than strictly a service to the public. Over the past few years, there have been a number of cases where television stations or news publications have killed news stories or forced reporters to slant stories due to pressure from advertisers or those in power at the news. This paper will attempt to examine the relationship between social responsibility and news editors, and apply ethical theories to explain what should and can be done. Should editors have the power to kill or slant stories, depending on their own interests or those of their advertisers? Literature Review A number of books and articles investigated the relationship between corporate and advertising interests and news coverage. In the May/June 2000 issue of Columbia Journalism Review, Lowell Bergman wrote an article entitled, "Network television news: With fear and favor." Bergman sums up his findings by saying, "Executives of the network news divisions say that they will report any story of public interest and import without fear or favor, without considering its potential commercial consequences. They say that, but they do not believe it" (p. 50). Karl Idsvoog's journal article, "TV sitting on stories to improve ratings," claims that "the decision on when (or if) to run a piece is no longer determined just by asking is the report concise, clear, and well produced; is it fair, thorough and accurate? There are now more critical questions. What's the lead-in? Where do we place the promotion? Will it deliver bett... ...V sitting on stories to improve ratings. Nieman Reports, 1, 38. Jensen, C. (1996). Censored: The news that didn't make the news and why. New York: Seven Stories Press. Kirtley, J. (1998). Second-guessing news judgment. American Journalism Review, 20, 86. Krajicek, D.J. (1998). Scooped! Media miss real story on crime while chasing sex, sleaze, and celebrities. New York: Columbia University Press. McCartney, J. (1997). News lite. In B. Levy & D.M. Bonilla (Eds.), The power of the press (pp. 44-54). New York: The H.W. Wilson Company. Trigoboff, D. (2000, August 28). Reporter wins in milk suit. Broadcasting & Cable, 130, 27. Winch, S.P. (2000). Ethical challenges for investigative journalism. In M. Greenwald & J. Bernt (Eds.), The big chill: Investigative reporting in the current media environment (pp. 121-136). Ames, Iowa: Iowa State University Press.

conflict between humanistic and scientific value :: essays research papers fc

HRM - Conflicts of Scientific and Humanistic Values 1.0 Introduction One of the popular theory of the â€Å"Critical Theorist â€Å" ( with referrence to the Marxist view ). science reduce humankind to passive objects beholden to the laws of "nature." Sociology, as a form of science, is therefore also criticized for making scientific studies a means to an end unto themselves, as well as for not recognizing the importance of the individual. Modern society at large is criticized for being obsessed with rationality and efficiency instead of human emancipation. Also, people have become overly controlled by technology. For example, constant stimuli such ad television pacify us and control our thoughts and emotions. Culture also comes under attack for becoming what has been termed a culture industry. Instead of having stories, beliefs or artifacts for their own sake, culture has become commodified It has lost spontaneity or the ability to inspire originality in people. Similarly, there is said to be a knowledge industry. Universities are seen as oppressive institutions more concerned with increasing their influence than in providing students with knowledge. Likewise, in the field of organization development, humanistic and scientific are two different and opposite elements that have always been in constant conflict and tension. And so often the measure of these conflicts are the effectiveness or efficiency of an organisation. In my point of view, "humanistic" in nature and approach, whatever the subject, seeks to solve problems "from a human-centered viewpoint." And hence this paper could be an attempt of such effort. 2.0 What is efficiency ? Efficiency is highly prized in a culture turned toward productivity. It is therefore cultivated in contemporary business administration theories. It also tends to be prized above all other values in modern society, as society is more and more oriented toward technological advancement. Efficiency is also defined here as the most economic or the shortest or fastest or most simple way of realizing or achieving a goal with the least cost. As a means of evaluating human activity in business and practical activity in general, efficiency is, therefore, the standard. It is a standard of quality pertaining to the action, but it cannot be considered a moral virtue, since the quality of good or evil does not derive from the form in which an objective is achieved but from the goal or end that the action achieves. To give an extreme example, one could say that Hitler and his engineers were extremely efficient in achieving the goal of exterminating Jews.

History of Mcdonalds Essay

Mcdonald is the world famous fast food restaurant. The idea of mcdonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) Mcdonald in California. their father Patrick Mcdonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport. In 1940 the restaurant was renamed as Mcdonald’s Famous Barbeque. In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they made their menu very simple by selling only Hamberger,cheeseburger,soft drinks French fries and apple pie. in 1954 a turning point came in mcdonald’s brother history. Ray kroc a seller of Multimixer milkshake visited mcdonald and he liked the idea of mcdonald. Mcdonalds corporation was build in those times and as a result kroc started expanding their business by opening franchises for mcdonalds. 1960 mcdonald’s advertising campaign â€Å"look for the golden arches† gave mcdonald’s sale a big boost. 1965 mcdonald corporation went public. in 1968 mcdonal open its 1000th restaurant. 1974 mcdonalds started their business in UK and Newzealand. in 1980 mcdonalds was facing very big competition from its rival Burger King and Wendy but mcdonald with its innovation was experiencing boost in its sales. in early and mid ninties mcdonalds was having decline in their sales and as a result they start improving their business. taste was improved and some new menu items were introduced. Mcdonald introduced first Kosher Mcdonald in Jurusalam and Halal mcdonalds in india(1995 and 1996 respectively). mcdonald start creating healthy image and invested heavily on refurbishment in 2000’s. today mcdonald’s has more than 33000 outlets and is operating in 125 countries. it is the world leading brand in fast food. Mcdonald started their business in india in 1996. they start their business in india’s capital New delhi. they choose a busy residential area Vasant Vihar. Mcdonald India is 50-50 partnership between Mcdonald USA corporation and Two Indians (Amit Jatia Hardcastle Restaurant ltd Mumbai and Vikram Bakshi Cannaught plaza restaurant Delhi). Mcdonald as of now has 210 stores in india. majority of Indians are hindu and cows are sacred to them. for mcdonalds to sell beef was almost impossible. the second majority population is muslim and they eat Halal food. It was a big challenge for mcdonald’s as there were many protest against mcdonalds. So Mcdonald changed their menu according to local community for example they introduce Maharaja Mac instead of Bic Mac. their menu is full of some spicy products as we know that Indians use spice in their dishes in abundance. About 75 % of the menu of mcdonald’s has been indianised and specially designed to woo Indians. Mcdonald’s passed through some tough times but eventually managed to survive in that different culture and different religious belief. Mcdonald by now has a big presence in India and are trying to extend this ahead. over all mcdonalds serve more than 47 million customers every day. MACRO INVIRONEMT PEST analysis: Now I am doing PEST analysis of Mcdonalds. PEST analysis will give us deatails about Political,Economical,Sociocultural and Technological analysis and effects of these analysis on Mcdonald’s. I will be comparing both environments in USA and India. POLITICAL INFLUENCES: These are some influences a company doesn’t have any control of. USA politically is well suited for business of Mcdonalds. Mcdonlad is very popular in USA. But government is trying to control marketing of fast food because of health concern such as cholesterol,cardiovascular and obesity issues. Good relations in terms of creating jobs and tax revenue for government is a must to succeed in any market. India is very rich country in terms of politics. The world largest democracy is present in India. But being nationalist country they create some difficulties for foreign entries. Bhatiya Janata party is one of the leading Hindu national party and they are against fast food chains as they want to see only vegetarian restaurants in their country. Their party members always protest against fast food using meat in their menu. Big risk for Mcdonald’s is BJP.good news is that trends in India are changing and young people like to eat fast food. second good news is that India is changing slowly from nationalistic society to liberal mind set up and Congress party in power is the main prove of liberal society. Mcdonalds expanded very fast in the last decade. ECONOMICAL INFLUENCE: Economical variables such as currency exchange,employment,Interest rate,tax ratio and need of international supply. Most of the organisations depend on foreign supply of raw metarials for their products making. Currency exchange also have a great impact on any organistion. USA has a High tax ratio,Low unemployment developed country,dealing in internatonal currency (Dollars). Business for Mcdonalds in USA is already established and low risked but for india high unemployment rate,dealing in Rupees as currency and millions of people living below poverty line is a concern for Mcdonalds. but India is having a booming economy,low tax rate and availability of labour in abundance and development of middle class society in India is a positive sign for Mcdonald’s future. Sociocultural influences: Culture and society has a big impact on any organisation sales. Mcdonals in USA is serving a liberal society.religion has not much effect on Mcdonald’s. culture is very much simple. But in India society is very versatile. though India is heavily populated but still Hindu’s don’t eat meat,Muslim only eat Halal and they don’t eat pork. In India religion has a very big impact on society. For Mcdonald it is a big concern. But in India life style is changing,earning power is increasing,middle class is getting bigger in its size and people like to eat outside in restaurants this has a very good impact on society. Technological influence: One positive benefit of globalisation was technological advancement. Althogh Mcdond’s doesn’t use too many complicated machines in their food production but still they need highly competitive technology. technology is needed for example in supply chain management,order taking,Inventory control,easy and quick payment procedures . Use of technology can make management more reliable,effective and cost saving in short term as well as long term. Customers happiness after getting what they are looking for on time and in a deciplinery way make them come over and over again. in USA Mcdonalds use very effective and expensive technology to be in a very competitive position to their rivals. In india as franchises they use high technology. they use very good till system,good and deciplined order taking and well managed staff who knows the proper use of technologies inside the store. MICRO ENVIRONMENTAl ISSUES: Competitive Intensity: Competitive intensity of Mcdonald’s can be determined with Porter’s five forces. Porter five forces is business strategy formed by Michael E. Porter of Haward business school in 1979. he determined five forces which actually determines attractiveness of the market and competitiveness. these five forces are 1)Threats of new entrants. 2)Threats of substitute 3)Bargaining power of customer 4)Bargaining power of supplier 5)Competitive rivalry with in organisation. 1)Threats of New Entrance: Entry to a restaurant Business is very difficult. It is hard to make a prominent brand name. there is high research and development costs and high cost of entry. Strong brands already in competition make it more difficult such as Mcdonald’s,Pizza Hutt,Domino’s etc. New entrants face a very high competition in the start of the business. In USA and India both Entrance of new organisation is very difficult as explained above. 2)Threats of Substitute: The substitutes in this industry are very high. people can choose variety of products they can either choose Burger King,KFC,Indian Cuisine,Indian local shops,Indian Vegetarian restaurants. the same situation is faced by Mcdonalds in USA and all over the world. 3)Bargaining power of customers: Bargaining power of customes refers to pressure a customer can exert on a business to get good quality of food,good customer service and low price. Bargaining power of customer in this industry is low. As Mcdonalds provide a standard service,one price strategy and quality of food. Customers have low bargaining power through out the world in food industry. 4)Bargaining power of supplier : Bargaining power of buyer in this industry is low. situation can change if the main ingredients are not available. But with Mcdonalds simple menu and working with many supplier,they are not facing a big threat. so the bargaining power is relatively low. 5)Rivalry with in the organisation: Fast food restaurant industry is very competitive. the competition is so high as all the organisations want to get hold of customer base. Food industy all over the world has the same criteria because there are many small businesses operating in abundance and also top brands. Mcdonald’s knows about the customers taste and preferences all over the world. so they started Mccafe (morning breakfast). so Mcdonald’s is providing quality food from early morning till late night in order to get competitive edge In the market. Customer Characteristic: India is the second most populated country in the world. It has 28 states and almost 4 times the population of USA. India has more than one billion population. Three fourth of indian population lives in Urban areas. though per capita income is very low in india but still people like to spend on costly products and eating out. out of millions of households in India 49% lives on low income,30% lower Middle income,12% Middle income group, 5% Upper Middle income group and 4% high income group. comparing this with USA where middle income group is very high. consumers in India are highly family oriented. Mcdonald’s targets high income earner,Middle income earner and lower middle income earner in India. Indian consumer are getting brand awareness through internet,TV,Newpaper,Radio,Megazine etc. Middle income group is getting bigger in size day by day as a result of economic boost in India and that is very good news for mcdonald’s. Indian consumers are now getting environmental awareness. They like to use Eco-friendly products and Mcdonalds is very helpful in terms of packaging,and recycling. Family system gives a big chance for Mcdonalds to get their sale rise as Indians are buying food in bulks. Indian consumers are becoming very open minded which is a positive sign for Mcdonalds. For Mcdonalds to succeed as they are now,they should go to expand in urban areas as well as rural areas and target middle and lower income earners and beside this they should introduce certain products which can be afforded by low income earners. customers like spicy foods and Mcdonald has introduced many products which are spicy and tasting according to the preference of Indians. COMPANY ISSUES: Competitive Strategies: As we know fast food industry proved to be very competitive industry. Mcdonald’s from its day first has always tried to have strong competitive advantage over its rival. This is the only way for Mcdonald’s to survive in globalised environment. Mcdonald’s strong rivals KFC,Dominos,Pizza Hut and Subway are also operating in India as well as USA. In the fast food most important thing for some customers is how quickly you take order and ready the meal for customer. KFC and Jumbo King are offering very quick service to customers and in this way taking customers from Mcdonald’s . Mcdonalds has tried very well to overcome this advantage by making and readying its food as quick as possible. Mcdonalds is trying to improve its graph for customer satisfaction and they are investing heavily through out the world including India.mcdonalds uses Wi-Fi and they are trying to emphasise on demographic characteristic of its customers in the area. Each month mcdonald’s add some thing special in its menu. To check Mcdonald’s quality and reliability administration has developed a very unique idea of Gapbuster visiting Mcdonalds as mystery customer. They are expertise who comes in the form of a customer and after serving give credits scoring to the store. Mcdonald has introduced McBreakfast from 6 am to 11 am. Mcdonald’s in its competitive strategies is emphasising to target customers in the new urban areas. Mcdonald’s Indian menu offers very competitive strategy for Mcdonald’s. Vegetarian products,Halal and non vegetarian foods for its customer is a unique and successful idea in India. Kids like mcdonald’s in India as they are giving free toys to customers who buy happy meal deals. Mcdonald’s has actively invested in Discount vouchers given as a leaflets,newspapers,Magazines certainly is a good business strategy and it has boosted Mcdonald’s customer number,Business and sales. Diversification: Mcdonald’s has diversified product range in India and all over the world. Due to diversified nature of products Mcdonald’s is famous among masses. They offer McBreakfast,Lunch and Dinner,Coffee and many more diversified products. Now if Mcdonalds move to fully new business for example Hotel (McHotel) will be a concern. According to guardian news moving to totally new business will damage the image of Mcdonalds. If they are really interested they should do a partnership with another company. As Burger King has done it. landor marketing Director said move like this will certainly change the fundamentals of the company. Diversification can be revealed from Indian market. 75 % menu has been Indianised. Halal food for Muslims has been introduced. Mcdonald’s happy price menu in India,the 5p’s and flexible operating platform all shows Mcdonalds to be a diversified organisation. Organisational Structure of Mcdonald’s: Mcdonald’s has a centralised organisational structure. Centralised structure means the decision making comes from top management in the hierarchy and people on the floor are not contributing to the decision making. The decision making system is very much Bureucratic. In centralised structure main decisions are made by top level management. Mcdonald’s all over the world has the same structure and they have to follow all the decisions from the parents company as they are working as a franchise. Most oof the fast food chains (for example KFC,Burger King etc) have the same centralised structure. Centralised structure has some advantages and disadvantages. Advantages like Common policy all over the world can easily be revealed and practised. other parts of the Business are stopped from being too independent. central control is easy to handle. it has great Economies of scales. specialisation can be used greatly. Disadvantages include some time too much bureaucratic organisation leads to extra layers in hierarchy. it can reduce motivation in staff as we go down the hierarchy because of lack of involvement in decision making process. Customers are not benefited some times as there is a need of quick decision making. Standardisation Vs Adaptation: Standardisation: Mcdonald’s has a slogan. † Think globally and act locally†. Mcdonald’s sell standardised product. the taste make up,ingredients,looks,weight etc will be similar In one part of the world to the other part of the world. Cheese Burger in United Kingdom will taste similar to a cheese burger in USA. Think globally and act locally can be proved in India as Mcdonald’s in India has changed its menu list. Halal Burger and McVeggie burgers have been introduced looking to the customers believes in India. Similar experience has been exercised in Middle east and Fiji. In Middle east eating of Bacon is banned by government. Halal food is served in Middle east. McVeggie Burger in India will taste the same in comparison to McVeggie burger in Fiji. Mcdonald’s sell standardised products. All the products should be looking,tasting,weighing and prepared in the same way across the globe. McVeggie burger was prepared in India after Research and Development was condcucted purely in India. Adaptation: Mcdonald’s follows strategy of product adaptation. Mcdonald’s slogan †think globally and act locally† is the best example. the best example for mcdonald’s adaptation strategy will be India. Mcdonald’s cannot use beef Tallow to fry the fries and burger cutlets (Cows are sacred due to religious belief of Hindu’s). Bacon cannot be used in Middle east as they are Muslim countries and it is against their religious belief to eat pork. products are tailored according to the personal taste of the country people where it operates. Due to adaptation Mcdonald’s menu in various countries is different. Motivation for Market entry: Parent company of Mcdonald’s USA was aware of some facts that motivated them to enter Indian market. some of them are given below. The worlds second largest country by population after china. India’s population is 4 times more then USA. India call itself the most democratic nation in the world so it means all the decisions are made by parliament and not one person or dictator who can freeze assets for a company in any kind of bad relations emerging. Brand awareness is improving day by day,literacy rate is improving,middle class is getting larger,econonomy of India is booming (now counted in BRIC ‘s nations which means Brasil,Russia,India and China they are the fastest developing countries and future economic power),Unemployment is reducing,Laws are flexible for foreign businesses. all these facts contributed to motivation of Mcdonald’s to enter Indian fast food Market. Modes of Market entry: There are different ways a company can start opening their business in another country. for example Franchising,licencing,Joint Venture,wholly owned subsidiary etc. But Mcdonalds entry to India involved join venture and Franchising technique. Franchising is the right a firm acquires from another firm that allows them to do particular business activities, such as service or selling the good , under the name of a specific firm, e. g. McDonalds. in Franchising a company follows strict rules from its parent company. mcdonald’s have 210 stores in India. Mcdonald’s all over the world has almost 85% of franchises. the benefit of franchising is that in short period a company expands its business. the risk involved for parent company to move into another country and invest heavily can some times be too risky but when local people start doing it by themselves,the risk level is minimised. quality control is difficult with franchising. Although Mcdonald’s indian is a 50-50 joint venture company managed by indian. Performance: Much of retail is struggling in India but Mcdonald’s has been seen unaffected and its planning on accelerating its expansion on the Indian subcontinent. Mr Jatia who is managing half of the indian franchises said number of customer is jumping 10% to 15 % each month compared to a year ahead. people of India are now relying on Mcdonald’s. Mcdonalds adaptation policy has boosted its sales. Mcdonald’s annual sale through out the world is $29 billion annually. Burger king is the second largest fast food organisation in terms of sales and is strong competitive rival. Due to company having a customised menu in India Mcdonald’s is getting popular day by day. performance can be measured in terms of outlets opened by Mcdonalds in the past years.in 2010 and 2011 Mcdonalds opened 80 stores in India. In 2010 mcdonald’s sale improved by 30%. Vikram Bakshi MD Mcdonald’s India said the total sale of $29 billion doller Mcdonald’s india just accounts for 0. 37% of the whole sale. but the potential is so high and are expecting to get higher in future. Although Mcdonald’s is facing certain problems like roads are not in very good condition for transport,power supply shortage etc but still sales rise and customer satisfaction shows that Mcdonald’s in India is performing very well. Short,Medium and long term strategies employed: Strategy is a planning that is used by an organisation to achieve its goal and objectives. short term strategy starts from a minute to 6 moths,medium account from 6 month to a year and long term mean 5 years or more strategy. In short term Mcdonalds is trying to bring in innovation and make customer satisfy. day to day issues are planned to satisfy customers. New products are introduced each month. in medium term they are trying to maximise its profit and sales. In long run Mcdonald’s is planning to open new branches across india and indian Mcdonald’s sale which accounts only 0. 37 % of overall sale of Mcdonald to be taken to 0. 50 percent and more in the coming years. SWOT ANALYSIS SWOT analysis is a strategic planning method used to evaluate strength weaknesses,opertunity and threats involved in a project or in Business. SWOT analysis will give us a quick review of an organisation current status. Swot analysis for Mcdonalds in India Strength: Mcdonald’s is a market leader in the fast food industry. Mcdonald’s has a very strong brand image. Mcdonald has expanded its business to more than 125 countries with more than 33000 outlets through out the world.mcdonalds has one competitive advantage and that is Strategic location. In India they are located in busy shopping malls,Airports and busy drive through. Weaknesses: Mcdonald’s has created very successful brand image but the market segment is too focused on Kids. Mcdonald’s is often related to unhealthy food and obesity. Employee turn over rate is so high. these all are weaknesses of mcdonald’s in the world and India in particular. Opportunity: Mcdonald’s can introduce healthy food consisting of low calories items. they should put more efforts in Reseach and Development. Management should try find ways to reduce food wastage which leads to cost control. new products with different variety should be introduced to capture the market. Threats: Mcdonald’s is facing major competition from its rivals KFC and Burger King all over the world. In India local curry shops are offering great challenge to mcdonalds. Company rapid growth has made mcdonalds very velnerable to other contries economic slowdown. Press associating Mcdonald’s with obesity destroys Mcdonald’s image. mcdonald’s in the past has been sued for its unhealthy products.mcdonald’s should try and solve these problems by investing heavily and effectively in research and development. MARKETING MIX OR 4 P’s: Price,Product,Place,Promotion are collectively called as product mix. In order to meet organisational objectives product mix is considered to be very vital. it should be viewed as coordinated and interated package of benefits that shows the characteristics of customers and and related place. Product: product is the physical product or service that is offered to a customer. as we know that Mcdonald’s is very customer oriented and all their products are customised according to the local community.in order to succeed in market research has suggested that customers are always looking for innovation and new products. Mcdonald is famous for its product innovation. Mcdonald’s has introduced new products,removed old products and always looking for the better products so that customers are satisfied. mcdonald’s india majority of products are vegetarian products. Price: Price is a very important tools which identifies how reliable and qualitative a product is. when a customer is buying some thing He/she first draw in his/her own mind of what the product is worth of. If the price of a product is very low customer think quality is being promised. price should really ‘reflect brand and its integrity. Mcdonald’s products are classified in two categories,BA (Branded affordability) and BCV (Branded Core Value products)an example of BA is McAllo tikka and chicken Mcgrill burgers which cost consumer 20-30 rupees. BCV products mainly include McVeggie and McChicken Burgers that cost 50-60 indian rupees. Promotion: Promotion is a way by which company tries to communicate with public and make them aware of what the company is offering. One of the method is Advertisement. Advertisement is conducted on TV,Cinema,Internet,magazines,Poster site,press and radio. other ways of promotion includes direct mail,loyalty scheme,door drops and merchandising. Mcdonald’s is unique in the way they do promotion. In order to capture the market Mcdonald’s india has promoted well to improve its sales. Although advertising is expensive but the return is so high. Mcdonalds spends big part of its budget on promotion. Place: Place plays very important role in launching a product and making it successful. Mcdonald’s has expanded through out in India Urban areas. Mcdonald is currently targeting urban areas as we know that big part of population is living in urban areas. place doesn’t only include physical location but it is includes all the processes that eventually leads to product ending in customers hand. Place plays very important role in getting priority over the rivals and place should be selected after research on the local demography,income level and customers preferences. Mcdonalds in india chooses a particular place after long research and checking local area’s demographic characteristics,income level etc.this is the reason Mcdonalds is very successful in india. CONCLUSION: Mcdonald’s is considered to be the King of the fast food. To achieve this greatness Mcdonald’s has tried hard for ages to prove itself in the competitive environment of Fast food. The key factors in success of Mcdonald’s in my view is innovation,customisation,good management and above all best Marketing strategies adopted by Mcdonald’s. Mcdonald’s in India has a very bright future because of the customers bank,customised approach from Mcdonalds towards its customers and above all the strong brand Image.